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Your hearing is one of your most valuable assets. It connects you to your friends, family, and the world around you. What you may not realize, however, is the degree to which hearing takes place in your brain, not your ears! In fact, because your brain is different from everyone else’s, you hear differently than other people around you. Our experienced audiologist is here to discuss the fascinating ways that your brain helps you to hear and the connection between hearing, cognitive overload, and memory loss in Phoenix.

What Does Your Brain Have to Do with Hearing?

Think of your ears as microphones that pick up sound. Once those sounds enter your ears, your brain has to decode and figure out what the sounds mean. Without your brain, you wouldn’t be able to process, enjoy, or comprehend anything that you hear.

Your brain does something else amazing with the sound received by your ears. To demonstrate this, try reading the following verse…

Roses are red
Violets are _____
Sugar is sweet
And so are you!

Did your brain figure out that the blank in that verse is supposed to say “blue”? It does the same thing when you are listening to someone speak in a noisy room. There are times when your ears don’t catch sound completely. When this happens, your brain works to fill in the gaps to create meaning.

Avoid the Danger of Cognitive Overload

Unfortunately, when you suffer from hearing loss, your brain must go into overdrive to fill in numerous sound gaps all the time. This can leave you feeling tired, and social gatherings can start to feel like work instead of fun. Your memory can suffer, as well, since your brain can only work so hard at so many things at once.

What Is BrainHearing™?

BrainHearing™ is part of the broader NeuroTechnology™ field of audiology (the science of hearing), and as the name suggests, this technology works in harmony with your brain. It automatically adjusts and optimizes sound to match your unique hearing profile and personal sound preferences. The result is a more natural hearing experience that’s customized to your needs.

When your hearing aid incorporates BrainHearing™ technology, your brain doesn’t have to work as hard to filter out unwanted background noise to create meaning from sound. The result is greater enjoyment and more energy to listen to your friends and family!

Schedule Your Consultation for Hearing, Cognitive Overload & Memory Loss in Phoenix

Arizona Balance and Hearing Aids can provide you with a real-world hearing assessment and treatment consultation, during which our audiologist will be happy to answer all your questions about BrainHearing™ and other hearing rehabilitation technologies. Call our friendly office at 602.265.9000 to schedule your appointment today!

The information provided in this article is not meant to be medical advice and is for educational purposes only. If you would like to learn more about this and other topics related to audiology, feel free to contact Arizona Balance and Hearing Aids, with a convenient hearing center located in Phoenix, AZ, by clicking here or by calling 602.265.9000.


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The technology that ABHA used changed my hearing experience greatly!!
Becky H.
The reviews listed are from actual patients of Arizona Balance & Hearing Aids. Individual results may vary. Reviews are not claimed to represent results for everyone.
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